Drop the names of celebrities and create email campaigns, social media infographics and other shareable content featuring celebrity looks that students can get at your salon before going back to school.Optimized social posts are not only viral, they show up in organic internet search results as well! Hold a drawing to give away retail products, a free service or school supplies to students of a local school or to one student from each of the many local schools in your area – by name.

Employ name-dropping as part of your social media strategy as well.Your salon’s web pages should not only contain many mentions of your city (so that people searching for salons in your city or neighborhood will be able to find your business online) but you can also add a web page featuring any special offers, before and after photos, back to school hairstyle and makeup tips that would be perfect for students at the schools in your area (by name).While it’s true that big chains have big dollars to spend on back to school marketing campaigns, you can beat them at their own game and it might not cost a thing, because you have one thing they don’t have, and that is the gift of name-dropping. Consider offering a back to school family special or a school-year-round salon retail product discount that students and their parents can take advantage of.īecome a Name Dropper if you Want to Turn Back to School Shoppers as New Salon Clients.Extend special offers to students and parents of the schools nearest your salon and spread the word using digital graphics and coupons that can be easily shared on social networks, forwarded to friends via email, or distributed on flyers delivered to school district and PTA offices, local churches, family restaurants, community centers and other similar organizations.Instead of casting a wide back to school marketing net, focus your marketing efforts on engaging influencers of local PTAs, school board, district offices, day cares, churches, YMCAs, Young Life, Boy and Girl Scouts and other youth-centric organizations.

Your salon doesn’t have to spend a lot of money and you can get far more bang for your buck if you think micro-marketing, instead. Think Micro-Marketing to Attract Back to School Salon Appointment Bookingsīig chains that spend big money on back to school marketing cast a big shadow in their macro-marketing efforts meaning, they cast a wide net and bank on brand awareness and name recognition. It’s time to hit the salon appointment books – And fill them up! Here are 10 more salon back to school marketing ideas. Here are 10 salon marketing ideas that can help you attract new clients, sell more retail and set the stage for profitability all school-year long. It’s time to put your salon back-to-school marketing plan into action and fill the books as summer month’s wane.

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